Google is Banning AdSense Publishers

Or, rather, they're going to be soon. I'm writing this on 2/16/2011 - and I am trying to predict the future. You see, there is a pretty hefty battle going on between Google and Yah-Bing (Yahoo has been sucked up by Bing and no longer is capable of having its own identity). A perfect example of capitalism, Google and Bing are battling for market share - and what does that ultimately mean? They both need to become better than the other. What does that mean? They'll both bring higher quality results to us, the end user.

With that said, Google needs to focus on bringing to the table the best possible search results on the planet. Or, well, search results that are better than Bing's.

How many times have you done a search and had to revised your search 3 or 4 times before you found what you were looking for? Did you come across spammy, made-for-AdSense websites that showed no value?

Do you know what spammy, made-for-AdSense websites are? They're what's going to get legitimate publishers canned from AdSense permanently. (And our AdSense earnings confiscated!)

So here it goes - I was on Tweetdeck the other day, and I noticed a Tweet come through that said, "Big Mistakes by Google Adsense Publishers" and contained a link to the user's website. Since there's a lot of talk about how Google is going to need to clean up the web by banning AdSense publishers, I decided to click and check it out. The website I came to was a perfect example of why Google is banning AdSense publishers. Made-for-AdSense website SPAM.

Here are 5 ways to identify the type of web spam that Google is banning AdSense publishers because of.

1. The site contains no useful content.

The site that I'm referencing is here. If you read the article, it has no really great meaninful content at all. If you were an AdSense publisher that was going to get banned by Google, then chances are you've done something to maliciously thwart Google's policy in some way. Attempting to thwart Google's policy means that you know Google's policy, but blatantly are trying to skirt around it. This article title is meant to get Google AdSense publisher's attention, but once it gets their attention, no real value is added. Spammy, spammy, silly web content, shame on you.

2. The content isn't unique.

Compare the content from BestDocumentInfoBlog.info and Techzene.com. Do you see a resemblance at all? Its the exact same content. This is called duplicate content, and it is absolutely hated by Google and other search engines. At least this spammer could have done was re-written the article to make it pass Copyscape.

3. There are Google Adsense, 7Search, or some other ads on the website.

As Harry Shum said in my previous post, "There must be some economic reason" why these spammers are participating in these practices. And there is! Because its profitable. If you land on the first page of Google with one of your websites, its fairly easy to make hundreds of dollars a month with Google AdSense.

4. The spam websites have links to completely unrelated websites.

The website we're talking about, BestDocumentInfoBlog.info, has a link on its page that says, "Shabby Chic Dresser" or something or other. It links over to a website, Shabby-chic-furnishings.co.uk. Why would an article about Google AdSense publishers link back to a website in the UK which talks about Chic dresses? Because both websites belong to the same person, a spammer who has created made-for-AdSense websites.

5. The website doesn't have a particular niche in mind.

This can be tricky, because I have seen some spam websites that stick to a particular niche, but in general, they really don't stick to one niche. BestDocumentInfoBlog.info has every niche imaginable, and on each page links to completely unrelated niches. Its this type of spamming that goes on that hurts our reputation as SEOs and AdSense publishers.

In short, I'm very much looking forward to Google taking out some of these spammers and banning AdSense publishers, but I'm not excited about losing the amount of cash that's in my AdSense account due to someone else's spamming activity. Its been over 77 days since I was due a payment from AdSense, and I'm afraid that AdSense is holding my payment until there is a manual review.

Anyone else experiencing something similar?