SEOMoz.org is a super great online community that has perfectly positioned itself as being experts in the SEO industry.
I am a paying member, and I have referred countless people to their services. I've had the pleasure of attending a few conferences that their CEO, Rand Fishkin has attended, and I walk away impressed every time. I have the utmost respect for SEOMoz and absolutely love what they do. Their community-based marketing model should be followed by any brand in just about any niche.
The ONLY problem with SEOMoz.org is that their pricing structure is super frustrating. It just needs to be more customizable for us SEOs out there who have a ton of clients. I understand from a business perspective, that their three plans will make it easy to forecast future sales, but their customers must hate it.
Think about it - here's what we see as customers:
Pro plan - $99/month for 5 campaigns
Pro Elite - $499/month for 10 campaigns
Pro Premier - $2,000/month for 50 campaigns
Which basically makes us see this:
Pro Plan - roughly $20 per month for each campaign - PERFECTLY justified
Pro Elite - Roughly $50 per month for each campaign - I don't think I'd pay this
Pro Premier - Roughly $40 per month for each campaign - closer, but still not justified
I understand that as customers upgrade to the different pricing structures, there is additional value that is added. At first, a customer receives up to 10,000 pages crawled, then 100,000, then 1,000,000.
But these options should be upsells after the decision to purchase has been made - not a mandatory value add. As a customer, I just don't see the value in receiving 1,000,000 pages crawled - the majority of my clients don't even have 5,000 let alone 1,000,000.
So all in all - great product, but a very bad pricing structure.
Thoughts, anyone?
