Las Vegas PPC Management (PPC)

PPC search advertising is arguably the most powerful advertising choice available to a Las Vegas business today. The cost to acquire customers using paid search is lower than with other mediums like Yellow Pages and e-mails. Our job is to maximize your return on investment.  Here’s how we do it:

Stage 1: Strategy and Execution

• Decide overall strategy based on particular search engine, available resources, budget, technical requirements, etc
• Sets clear targets, timelines, resources, and aligns you (the client) with reasonable expectations

Stage 2: Keyword Stage

• Establish first set of potentially optimal keywords based on industry research, competition websites, PPC pricing information and benchmarks, competition ads and calls to action, industry trends, etc
• Establish initial list of negative keywords
• At the end of this stage you would have a set of keywords, each with an assigned target – clicks/CTR/conversions, etc and a budget

Stage 5: Performance Analysis and Optimization

• Optimal CPA (cost per acquisition) based on customer lifetime value and other metrics resources, budget, technical requirements, etc
• Budget tests
• Keyword expansion tests
• Split tests

Stage 6: Wash, Rinse, and Repeat!

Social Media Marketing

I sometimes call Social Networking and Social Media Marketing “Relationship Marketing.”  Most people don’t do social media marketing correctly – they create a Twitter, YouTube, and Facebook account, try to find users/subscribers/followers, and then spam the crap out of them with promotional material like, “50% Off Your Massage – Click Here!”  Then, they believe users will just flock to their Twitter or Facebook page or even re-Tweet their message.  They won’t!

Social media marketing is all about building a brand, building relationships, and interacting with your customers. The more you build a relationship with your customers, the better customers they become, and the more they’ll refer you to their friends and family.
The most common response most businesses I see today have to social media marketing is, “there’s no ROI.”  The ROI from social media marketing comes – but it comes after you’ve established a great reputation online.  Social media is one of the most powerful forms of marketing on the internet today.